About Us

The company was founded in 1984 by four former employees of General Diesel and Equipment. Our primary focus has been to supply heavy construction equipment to the construction, mining, oil exploration and municipal governments in North Dakota, South Dakota and Minnesota. Starting with one location and 22 employees in 1984, General Equipment has grown to 250 employees in six US locations including Fargo, Minot, Bismarck and Williston ND, Sioux Falls SD and Shakopee MN as well as two locations in Canada with Regina, SK and Winnipeg, MB.

Dedication. Efficiency. Profitability. With us, it's all about our customers. The General Equipment & Supplies, Inc. team is in constant pursuit of the best equipment and technologies, while focusing on advanced training for our employees to provide you apply the knowledge needed to make the right decisions for your company.

We sell, rent, service and fabricate heavy equipment for the construction, mining, oil exploration and municipal industries to make sure your projects run smoothly. When you’re working, so are we. Our highly trained service technicians and parts specialists are available 24/7 to keep your jobs moving forward and on time.

Bottom line. As one of the premier dealers of construction and aggregate equipment in the region, General Equipment & Supplies, Inc. is dedicated to increasing your efficiency and profitability. 

  1. Customer Testimonials: 
    "General is top-notch," along with "John does a great job for us whenever we need something. We appreciate the relationships we have with them."
  2. "Everyone looked at us like we were two crazy guys in a van, and no one wanted to talk to us but General Equipment" along with "They embraced us and went out of their way to get us some Komatsu equipment to start with. We have been loyal to them ever since."

Our mission is to provide our customers the highest quality construction and aggregate equipment available, and to protect their investment in us by employing the best people, expertise and technology in the industry.

DO THE RIGHT THING: With all team members, business partners, our customers, vendors and communities. 

HAVE PASSION: Always, in everything we do. 
BE INNOVATIVE: Bring ideas, challenge the status quo and think creatively. 
WORK HARD: Put in the time required to get our work done, on time and right.

To learn more about us view our company video on YouTube at this link https://youtu.be/vdwodYd7Z-o

Dan Heskin February 2018 Core Value Champion, to view his video on YouTube go to this link https://youtu.be/86vkzC9Kc54

Roger Haberman Customer Testimonial IBI, to view his video on YouTube go to this link https://youtu.be/107lGa8BGS0


  • The Core of Our Culture
    Duration: 7:09
  • Cores Values Champion
    Dan Heskin, General Equipment & Supplies, Inc.
    Duration: 1:22
  • Customer Spotlight
    Roger Haberman, Industrial Builders Inc.
    Duration: 1:46